Grace & Ella and the story behind the collection
At Grace & Ella, every piece begins with something personal, a memory, a conversation, a season shared between a mother and daughter. Once a small boutique with loyal customers and familiar faces, our shop closed during the pandemic. But our passion didn’t.
Today, we continue online, bringing you thoughtful collections inspired by quiet strength, connection, and timeless beauty. Every item is chosen with care, so you can feel at home in what you wear, wherever life takes you.
MOST WANTED
30-DAY MONEY-BACK GUARANTEE
Trusted by thousands of women - If for any reason you’re not happy with your order, simply send it back within 30 days. Shopping with us is worry-free.
BOOTS
SHARED EXPERIENCES
There’s something special about this shop. You can feel the love behind it, from the way the clothes are chosen to how they arrive at your door. It’s rare to find a store that feels this personal.
I’m so glad I found this boutique. The service is warm, the pieces are beautiful, and I genuinely look forward to every new collection. You can tell it’s run by people who care.
Shopping here reminds me of how things used to be — thoughtful, personal, and honest. It doesn’t feel like you’re buying from a big company. It feels like you’re supporting real people.
Truthfully, this is the most comfortable bra I've ever worn! I am so glad I found this bra. It's so comfy, supportive but light and soft. Looks great under t-shirts as well!
There’s something special about this shop. You can feel the love behind it — from the way the clothes are chosen to how they arrive at your door. It’s rare to find a store that feels this personal.
GRACE & ELLA
Our story began in a quiet little boutique, a mother and daughter creating something beautiful together. When the world shut down in 2020, we had to close our doors… but not our dream. We brought Grace & Ella online, one package at a time, with the same care, heart, and attention that filled our shop.
Today, everything we offer still comes from that same place of warmth, timeless pieces made for women who appreciate softness, elegance, and soul in what they wear.